Unemployment

I read an article on Bloomberg Businessweek few days ago and i saw that unemployment rate has gone up from 9.4% to 9.8%. This is quite a big number. And what they point out is that, those people who are having jobs are having the pay increased. Which means the economy is still in quite a good state. But why the unemployment rate is still so high? According to Bloomberg Businessweek, it's because those companies already know how to create more by using the least resources. So it's either you dont get a job at all, or you are in a high position. Which one do you want?